Labs

Labs are based on a work-in-progress approach combining research, brainstorming and stimuli fine-tuning sessions.

In the process, all actors involved (consumers, researchers, companies and communication agencies) work together in a productive, synergistic and circular way, without interruptions or breaks for a minimum of 2 days to a maximum of 4.

Points of strength of our approach:

Full immersion in the consumer world, focusing on attentive listening to consumers’ needs and language.
Gathering of ideas, insights and creative suggestions, as an invaluable way of obtaining fully contextualized findings.
Elaborating on elements relevant to the research target through a dialectic and immediate feedback.
Sharing of a common project in order to ensure the alignment of the Company departments and facilitate team work.
Short execution time to optimize all the strategic decisions related to the project.

Keys to a successful Lab:

multifunctionality within the working-team;
availability of the same people throughout all sessions;
collaborative and sharing environment
respect for deadlines

More specifically:

The goal of the Concept Lab is to develop and fine-tune a positioning or repositioning concept for a specific product or service;

the goal of the Copy Lab is to optimize an existing campaign (even one that is already on the air) without disrupting the mood and key contents of communication;

The Packaging Lab defines the guidelines to optimize the pack design on the basis of digital designs/prototypes supplied by the Agency, thus saving the Company work and money.