InDepth Pharma specializes in conducting qualitative research throughout Italy, for any targets involved, both for prescription pharmaceuticals and OTCs.

InDepth Pharma qualitative approaches are based on classical research techniques, such as:

– Focus Groups
– Motivational interviews (one-to-ones, dyads and triads)
– In home visits
– Telephone interviews

We also use ad hoc and specialist methods, such as Patientship Groups, ethnographic surveys, creative groups, and diaries to record individual experiences with the medicine.
 

Our experience in qualitative research covers the following areas:

– Scenario analysis
– Brand image and positioning
– Concept analysis (screening and fine-tuning)
– Packaging tests
– Company image
– Development of new product ideas
– Advertising tests (OTCs)